Technical SEO Audit

A website can have excellent content and still struggle in search if the technical foundation underneath it is shaky. Pages that cannot be crawled, duplicate URLs competing with each other, slow templates, broken redirects and misconfigured canonical tags all quietly limit how much of your work search engines can actually see and reward. Our Technical SEO Audit is a thorough, hands-on review of the infrastructure that sits behind your pages, designed to find the problems that hold your site back and explain exactly how to fix them.

We do not hand you a 200-page export from a crawler and wish you luck. Every audit is reviewed by a person, every issue is explained in plain English, and every recommendation is ranked by likely impact and effort so your developers know what to tackle first. Whether you run a small brochure site, a growing ecommerce store or a large content publication, the goal is the same: remove the technical friction between your pages and the people searching for them.

What's included

Every audit is tailored to the size and type of your site, but these are the areas we examine in almost every engagement:

• Crawlability and indexation review: we crawl your site the way a search engine would and compare what we find against what Google actually has indexed, highlighting pages that are blocked, orphaned or excluded without good reason.
• Robots.txt and XML sitemap checks: we confirm that your robots.txt is not accidentally blocking important sections and that your sitemaps list only canonical, indexable, live URLs.
• Canonicalization and duplicate content: we look for parameter variations, trailing-slash inconsistencies, HTTP/HTTPS or www duplicates and conflicting canonical tags that split ranking signals.
• Redirects and status codes: we map redirect chains, loops, soft 404s and broken internal links, then recommend a clean redirect plan.
• Core Web Vitals and page speed: we assess field and lab data against Google's thresholds (LCP of 2.5 seconds or less, INP of 200 milliseconds or less, CLS of 0.1 or less) and identify the templates and assets causing problems.
• Mobile usability and rendering: we check that content, links and structured data are present in the rendered mobile version, since Google primarily uses mobile-first indexing.
• Site architecture and internal linking: we evaluate click depth, navigation, pagination and how link equity flows to your most important pages.
• Structured data validation: we test existing schema markup for errors and identify eligible types that could support rich results, following the guidelines on Google Search Central.
• International and hreflang setup: for multi-language or multi-region sites, we check hreflang annotations for missing return tags, wrong codes and conflicts with canonicals.
• Security and HTTPS hygiene: we flag mixed content, expired certificates and insecure resources that can undermine trust and user experience.

How we work

A good audit is less about running tools and more about interpreting what they find in the context of your business. Our process is structured so you always know what stage we are at and what comes next.

1. Discovery and access

   We start with a short call to understand your goals, your platform, recent changes such as migrations or redesigns, and any known problems. We then request read-only access to Google Search Console, your analytics and, where relevant, server logs.

2. Crawl and data collection

   We run a full crawl of the site, pull indexation and performance data from Search Console, gather Core Web Vitals field data and, where available, analyze log files to see how search engine bots actually spend their time on your site.

3. Manual analysis

   This is where most of the value lives. We review templates, rendered HTML, JavaScript behavior and edge cases by hand, separating genuine problems from harmless warnings that tools love to flag.

4. Prioritized recommendations

   Each issue is written up with what it is, why it matters, which URLs are affected and exactly how to fix it. Issues are scored by impact and effort so you can plan sprints realistically.

5. Walkthrough and implementation support

   We present the findings on a call with your team, answer developer questions and, once fixes are live, run a verification crawl to confirm everything has been resolved correctly.

Deliverables

You receive practical documents your team can work from immediately, not just a score or a dashboard.

Who this is for

A technical audit is valuable at almost any stage, but it tends to deliver the most when one of these situations applies to you:

• You are planning or have just completed a migration or redesign. Domain changes, platform switches and URL restructures are some of the most common causes of sudden traffic loss. Auditing before and after helps protect what you have built.
• Organic traffic has plateaued or declined and you cannot find a clear content-related reason. Technical problems are often invisible from the front end.
• You run a large or complex site, such as an ecommerce store with faceted navigation or a publisher with thousands of articles, where crawl efficiency genuinely matters.
• Your development team wants clear direction. Developers appreciate specific, reproducible tickets rather than vague instructions to "improve SEO".
• You are about to invest in content or link building and want to make sure that effort lands on a site that can actually benefit from it.

If you prefer to start on your own, our free technical SEO audit checklist covers many of the same fundamentals and is a useful way to get familiar with the terminology before we speak.

What results to expect

We want to be straightforward about this: nobody can honestly guarantee rankings, traffic numbers or a position on page one. Search engines use many signals, competitors are working on their sites too, and algorithm updates can shift results in ways no one fully controls. What a technical audit does is remove obstacles, so the rest of your SEO work can perform as well as it deserves to.

Some fixes can show an effect relatively quickly. Resolving an accidental noindex or a robots.txt block, for example, can allow pages to be recrawled and indexed within days or weeks once search engines revisit them. Other improvements, such as consolidating duplicate content, restructuring internal links or improving Core Web Vitals, tend to have a gradual, compounding effect that becomes visible over several months. How quickly you see movement depends on how often your site is crawled, how fast your team can implement changes and how competitive your market is.

You should expect clearer indexation in Search Console, fewer errors in crawl reports, better page experience metrics and a site that is easier to maintain. Those are the conditions under which strong content and quality links can do their job. For a deeper look at the speed side of things, read our Core Web Vitals guide.

Ready to find out what is holding your site back?

If you would like a clear, honest picture of your site's technical health, get in touch through our contact page and tell us a little about your website and goals. We will reply with a few questions and a proposed scope, with no obligation and no pressure.

Once the foundation is solid, many clients move on to on-page SEO and content strategy to make the most of the improved crawlability. In the meantime, our step-by-step audit checklist is a good place to start exploring on your own.